Koncept cancel culture a jeho vliv na značky – Valerie Gajarská
Valerie Gajarská
Bachelor's thesis
Koncept cancel culture a jeho vliv na značky
The concept of cancel culture and its effect on brands
Abstract:
Bakalářská práce zkoumá a popisuje koncept cancel culture a jeho dopad na značky. Cancel culture neboli kultura rušení je termín pro moderní formu ostrakismu, kdy jsou zrušeni ti, kteří mají názory, které se neshodují s názory většinové společnosti. Přesněji řečeno, jsou vyřazeni ze své mediální a veřejné existence. V této bakalářské práci argumentuji, zda je zrušení kultury pro společnost a potažmo …moreAbstract:
The bachelor thesis examines and describes the concept of cancel culture and its impact on brands. Cancel culture is a term for a modern form of ostracism, where those who have opinions that majority society does not approve of are canceled. More precisely, they are canceled from their media and public existence. In this bachelor thesis, I argue whether the cancel culture is more harmful or beneficial …more
Language used: Czech
Date on which the thesis was submitted / produced: 24. 4. 2022
Thesis defence
- Date of defence: 20. 6. 2022
- Supervisor: Ing. Josef Vojta
- Reader: Robert Janča
Citation record
ISO 690-compliant citation record:
GAJARSKÁ, Valerie. \textit{Koncept cancel culture a~jeho vliv na značky}. Online. Bachelor's thesis. Praha: Vysoká škola kreativní komunikace, s.r.o., University of Creative Communication. 2022. Available from: https://theses.cz/id/mx8xpi/.
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Institution archiving the thesis and making it accessible: Vysoká škola kreativní komunikace, s.r.o., Vysoká škola kreativní komunikace, s.r.o.Vysoká škola kreativní komunikace, s.r.o.
University of Creative CommunicationBachelor programme / specializace:
Creative Marketing and Communication / On-line Marketing and Communication
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