Business Strategy when the Company Enters Foreign Markets – Bc. Liudmila Fomenko
Bc. Liudmila Fomenko
Master's thesis
Business Strategy when the Company Enters Foreign Markets
Business Strategy when the Company Enters Foreign Markets
Abstract:
Skutečnost tématu je potvrzena okolností, že žijeme ve dnech globalizace. Je nutné pochopit, jak internacionalizace globálních společností od začátku souvisí s rozvojem sítě a role klíčové osoby, rozhodování, v procesu internacionalizace globálních společností. Je důležité pochopit motivaci, která pomáhá společnosti při rozhodování o internacionalizaci, bariéry, s nimiž se může střetnout, role předchozích …moreAbstract:
Actuality of theme is confirmed by a circumstance that we live in the days of globalization. It is necessary to understand how internationalization of global companies from the beginning is related to development of network and role of key person, a decision making, in the process of internationalization of global companies. It is important to understand motivation that helps a company to make decision …moreKeywords
Obchodní strategie životní prostředí vnitřní prostředí náklady konkurence konkurenceschopnost konkurenční prostředí globalizace zisk komodita management. Business strategy environment internal environment expenses competition competitiveness competition environment globalization profit commodity management.
Language used: English
Date on which the thesis was submitted / produced: 4. 5. 2020
Identifier:
https://is.vsfs.cz/th/iur9r/
Thesis defence
- Date of defence: 28. 8. 2020
- Supervisor: Ing. Miroslav Pavlák, Ph.D.
- Reader: Ing. Přemysl Písař, MBA
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Business Management and Corporate Finance
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