The role of New Media in a Modern Marketing Communication – Illia Bukhanets
Illia Bukhanets
Bachelor's thesis
The role of New Media in a Modern Marketing Communication
The role of New Media in a Modern Marketing Communication
Abstract:
Tato bakalářská práce představuje nové komunikační trendy v marketingové komunikaci a roli nových médií v moderní marketingové komunikaci. Projekt se skládá z teoretické a praktické části. Teoretická část je rozdělena do několika částí, které definují pojmy marketingová komunikace, komunikační mix a typy nových médií. Praktická část se zabývá marketingovým výzkumem, který se týka sociálních sítí, který …moreAbstract:
This Bachelor thesis represents new communication trends in marketing communication and the role of new media in modern marketing communication. Project consists of theoretical and practical parts. The theoretical part is divided into several parts, which define the concepts of marketing communications, communication mix and types of new media. The practical part consists marketing research which concerned …more
Language used: English
Date on which the thesis was submitted / produced: 30. 4. 2019
Identifier:
https://is.vsfs.cz/th/y5yev/
Thesis defence
- Date of defence: 13. 6. 2019
- Supervisor: Ing. Peter Stuchlík, CSc.
- Reader: PhDr. Ing. Václav Kupec, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Business Management and Corporate Finance
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