Ing. Lucie Boleslavová

Master's thesis

Media relations konkrétního podniku

Media relations
Abstract:
Předmětem diplomové práce „Media relations konkrétního podniku“ je analýza media relations ve vybraném podniku za cílem identifikace přístupu k vedení media relations. Nejdříve jsou v teoretické části definovány public relations, komunikační proces, nástroje a modely public relations. Následně dochází k vymezení media relations vůči public relations. Jsou popsány jednotlivé nástroje media relations …more
Abstract:
The goal of the submitted thesis “Media relations” is to analyze media relations in a selected company in order to identify the approach to media relations management. First of all in the theoretical part of the thesis, public relations, communication process, tools and models of public relations are defined. Then the definition of media relations towards public relations is made. Individual tools …more
 

Keywords

Public relations media relations komunikační proces Grunig modely public relations mediální analýza communication process models of public relations media analysis.
 
Language used: Czech
Date on which the thesis was submitted / produced: 14. 12. 2012
Identifier: https://is.muni.cz/th/k028z/

Thesis defence

  • Date of defence: 22. 1. 2013
  • Supervisor: Ing. Klára Kašparová, Ph.D.
  • Reader: Ing. Bc. Alena Šafrová Drášilová, Ph.D.

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