Big Data Analysis for Customer Purchase Behavior: Challenges and Opportunities – Odeta Shtrepi
Odeta Shtrepi
Master's thesis
Big Data Analysis for Customer Purchase Behavior: Challenges and Opportunities
Abstract:
The scale of data in the past decades has shifted the way people, businesses and governments find value and make decisions. Nowadays data is the core and heart of every corporation and leveraging the analysis of it is of primary importance.This master thesis provides a literature review of the most common and statistical challenges of Big Data as well as an overview of the most used statistical modeling …more
Language used: English
Date on which the thesis was submitted / produced: 29. 3. 2019
Thesis defence
- Supervisor: Ing. Tomáš Hlavsa, Ph.D.
Citation record
ISO 690-compliant citation record:
SHTREPI, Odeta. \textit{Big Data Analysis for Customer Purchase Behavior: Challenges and Opportunities}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2019. Available from: https://theses.cz/id/nfvlom/.
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Systems Engineering and Informatics / Informatics
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