Consumption of Durable and Non-durable Goods in Vietnam

Thi Hao Nguyen

Bakalářská práce

Abstract:

Goods are tangible items that humans manufacture, trade, and consume. Durable goods and non-durable goods are the two primary categories of products. From fundamental requirements like food, clothing, and shelter to luxuries like jewelry, cars, and computer devices, they may be anything. In order to meet human needs, promote economic progress, foster social interaction, and improve quality of life, products are essential. It also contributes significantly to the development of the country, especially in Vietnam. The purpose of the study is to determine the factors affecting the consumption of goods in terms of macro on the entire population of the country and micro with a group of 162 people who participated in the survey. Besides, it also finds out the attitude of consumers towards the goods they consume. The study applies a quantitative approach with statistical analysis to find out the relationship between factors and test hypotheses with SAS studio software. The results of the tests have indicated that the GDP and total value of products consumed have a substantial link and that age also significantly affects the frequency of purchases.

Keywords

consumption, customer behavior, durable goods, non-durable goods, survey, Vietnam

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 17. 3. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 23. 5. 2023
• Vedoucí: Ing. Lenka Rumánková, Ph.D.
• Oponent: Karel Guth, Ing.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program:
Economics and Management