Application of mathematical model in consumer decision making in product selection

Ilyas Akhmetov

Bachelor's thesis

Abstract:

The bachelor`s thesis is devoted to the study of the possibility of using multi-criterion analysis methods to help the consumer when choosing from the many offered products, the best option technically and economically advantageous, using the example of the “alza.cz” household appliances store in Prague. The theoretical part of the dissertation describes the basic concepts of multi-criteria analysis of decision-making, methods for determining the best alternatives and deciding on the choice of goods by the consumer. In the beginning to the practical part, describes the store and the choice problems facing the consumer. Based on the methods that were presented in the theoretical part, the necessary calculations were made. After obtaining the results, it is concluded that a consumer can use multi-criterion analysis methods when choosing a product. All calculations are based on data taken from the real store and from consumers of this store by the survey method.

Keywords

Multi criteria analysis, decision making, customer

Language used: English

Date on which the thesis was submitted / produced: 15. 3. 2021

Thesis defence

• Supervisor: doc. Ing. Ludmila Dömeová, CSc.
• Reader: Robert Hlavatý, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme / field:
Economics and Management / Economics and Management