PaedDr. Martina Skorušová, MBA

Master's thesis

Udržateľná gastronómia

Sustainable gastronomy
Abstract:
The presented diploma thesis deals with the issue of sustainable gastronomy. The main goal of the research was to identify which activities associated with sustainable development in gastronomy affect guests and their attitudes towards sustainable gastronomy and which activities could lead to an increase in their interest in the issue and at the same time in gastronomic facilities. The goal of the …more
Abstract:
Predložená diplomová práca sa zaoberá problematikou udržateľnej gastronómie. Hlavným cieľom výskumu bolo identifikovať aké aktivity spojené s udržateľným rozvojom v gastronómii ovplyvňujú hostí a ich postoje vnímania udržateľnej gastronómie a aké aktivity by mohli viesť k zvýšeniu ich záujmu o danú problematiku a zároveň aj o gastronomické zariadenia. Cieľom práce bolo zároveň vytvorenie marketingových …more
 
 
Language used: Slovak
Date on which the thesis was submitted / produced: 26. 4. 2023

Thesis defence

  • Date of defence: 13. 6. 2023
  • Supervisor: Ing. Štěpán Chalupa, Ph.D.
  • Reader: Ing. Martin Kocourek

Citation record

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: University College Prague – Vysoká škola mezinárodních vztahů a Vysoká škola hotelová a ekonomická s.r.o.

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

Master programme / field:
Hospitality Management, Tourism and Marketing / Hospitality and Spa Management

Theses on a related topic