Strategic analysis of Vietnam Airlines

Ngoc Thanh Truc Nguyen

Bakalářská práce

Anotace:

The aviation industry is currently encountering significant challenges, including political conflicts, fuel price fluctuations, and inflation, as it strives to recover from the impact of the Covid-19 pandemic. Vietnam Airlines, a prominent player in the aviation industry in Southeast Asia, has shown remarkable resilience and adaptability. Their effective strategies have not only revitalized their operations, but also propelled their growth. This thesis aims to provide a thorough analysis of the chosen company’s internal and external environment, as well as offer valuable recommendations for its future development. A comprehensive Strategic Analysis is conducted, using company statements, stakeholders, PEST, Porter’s Five Forces, SWOT, VRIO, Performance, and Scenario planning. The company will receive valuable recommendations derived from an in-depth evaluation of assessment findings, with the goal of enhancing its market position and fostering future growth.

Abstract:

The aviation industry is currently encountering significant challenges, including political conflicts, fuel price fluctuations, and inflation, as it strives to recover from the impact of the Covid-19 pandemic. Vietnam Airlines, a prominent player in the aviation industry in Southeast Asia, has shown remarkable resilience and adaptability. Their effective strategies have not only revitalized their operations, but also propelled their growth. This thesis aims to provide a thorough analysis of the chosen company’s internal and external environment, as well as offer valuable recommendations for its future development. A comprehensive Strategic Analysis is conducted, using company statements, stakeholders, PEST, Porter’s Five Forces, SWOT, VRIO, Performance, and Scenario planning. The company will receive valuable recommendations derived from an in-depth evaluation of assessment findings, with the goal of enhancing its market position and fostering future growth.

Klíčová slova

Vietnam Airlines, Aviation, Analysis, Strategy

Keywords

Vietnam Airlines, Aviation, Strategy, Analysis

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 15. 5. 2024

Obhajoba závěrečné práce

• Obhajoba proběhla 2024
• Vedoucí: Karel Pernica
• Oponent: Aleš Kubíček

Vysoká škola ekonomická v Praze

Bakalářský studijní program:
Bachelor of Business Administration