Business Plan of biohacking laboratories: BioFit

Dmitrii Bachukin

Bakalářská práce

Anotace:

The main purpose of writing the work is to write a business plan with further implementation in real life. The business plan consists of theoretical and practical parts. This paper will mention the definition of biohacking, as well as applied analyses to assess the potential of the enterprise. Also, were performed the analyses of the market of the Czech Republic in the sphere of healthy lifestyle of the population both on the Internet and with the use of the questionnaire is carried out. In addition, the marketing strategy of the enterprise was investigated, and the financial plan was implemented. In the end, it was concluded that the company is has the potential to become a successful.

Abstract:

The main purpose of writing the work is to write a business plan with further implementation in real life. The business plan consists of theoretical and practical parts. This paper will mention the definition of biohacking, as well as applied analyses to assess the potential of the enterprise. Also, were performed the analyses of the market of the Czech Republic in the sphere of healthy lifestyle of the population both on the Internet and with the use of the questionnaire is carried out. In addition, the marketing strategy of the enterprise was investigated, and the financial plan was implemented. In the end, it was concluded that the company is has the potential to become a successful.

Klíčová slova

Business plan, BioFit, Marketing, Biohacking, Business plan tools, Czech Republic

Keywords

BioFit, Biohacking, Business plan tools, Marketing, Business plan, Czech Republic

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 12. 12. 2018

Obhajoba závěrečné práce

• Obhajoba proběhla 4. 6. 2019
• Vedoucí: Blanka Habrmanová

Vysoká škola ekonomická v Praze

Bakalářský studijní program / obor:
Ekonomika a management/Business Administration / Corporate Finance and Management