E-Commerce in Africa: Nigeria as a case study

Rosemary Abimbola Odipe

Bakalářská práce

Abstract:

According to the critical analysis carried out in this project using the Statistical Package for Social Sciences (SPSS) and also Descriptive Analysis and Simple Relative Percentages, it was discovered that the expansion of the smartphone market, access to Internet, government policies are all factors affecting the growth of e-commerce in Nigeria following the statistics collated from the selected e-commerce platform users. Also the analysis carried out showed the strength and weakness of e-commerce for example 41.7% of amazon users and 36.7% of Jumia agreed that “Thanks to its inherent traceability, e-commerce helps to fight against informal economy and corruption” it’s a show of strength, this result means majority of the users of both platform sees as weakness. Conclusively, it is important to resolve the issue of uncertainty about internet security in order to increase the degree of e-commerce adoption and use in Nigeria. Since the government has little to do to ensure e-commerce security, this is not the responsibility of the government alone.

Keywords

Electronic Commerce, Customers, Online shopping, Online transaction, Business, Internet

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 30. 11. 2020

Obhajoba závěrečné práce

• Vedoucí: prof. Ing. Mansoor Maitah, Ph.D. Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Systems Engineering and Informatics / Informatics