Minh Thu Pham

Bachelor's thesis

Impact of COVID-19 on consumer behaviour in Vietnam.

Impact of COVID-19 on the consumer behaviour in Vietnam
Abstract:
The aim of this study is to investigate the shift of consumer behaviour under the impact of COVID-19 on the Millennials living in Vietnam. To explain their behaviour during the pandemic, the qualitative approach has been used and an in-depth interview have been carried out with Vietnamese customers. Findings of the study revealed that there was a change in shopping channel, from physical stores to …more
Abstract:
The aim of this study is to investigate the shift of consumer behaviour under the impact of COVID-19 on the Millennials living in Vietnam. To explain their behaviour during the pandemic, the qualitative approach has been used and an in-depth interview have been carried out with Vietnamese customers. Findings of the study revealed that there was a change in shopping channel, from physical stores to …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 8. 1. 2021

Thesis defence

  • Date of defence: 24. 6. 2021
  • Supervisor: Efthymia Kottika
  • Reader: Miroslav Karlíček

Citation record

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Praze
https://vskp.vse.cz/eid/83980

Vysoká škola ekonomická v Praze

Bachelor programme / field:
Ekonomika a management/Business Administration / Corporate Finance and Management