Impact of COVID-19 on consumer behaviour in Vietnam. – Minh Thu Pham
Minh Thu Pham
Bachelor's thesis
Impact of COVID-19 on consumer behaviour in Vietnam.
Impact of COVID-19 on the consumer behaviour in Vietnam
Anotácia:
The aim of this study is to investigate the shift of consumer behaviour under the impact of COVID-19 on the Millennials living in Vietnam. To explain their behaviour during the pandemic, the qualitative approach has been used and an in-depth interview have been carried out with Vietnamese customers. Findings of the study revealed that there was a change in shopping channel, from physical stores to …viacAbstract:
The aim of this study is to investigate the shift of consumer behaviour under the impact of COVID-19 on the Millennials living in Vietnam. To explain their behaviour during the pandemic, the qualitative approach has been used and an in-depth interview have been carried out with Vietnamese customers. Findings of the study revealed that there was a change in shopping channel, from physical stores to …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 8. 1. 2021
Identifikátor:
https://vskp.vse.cz/eid/83980
Obhajoba závěrečné práce
- Obhajoba proběhla 24. 6. 2021
- Vedúci: Efthymia Kottika
- Oponent: Miroslav Karlíček
Plný text práce
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Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/83980
Vysoká škola ekonomická v Praze
Bachelor programme / odbor:
Ekonomika a management/Business Administration / Corporate Finance and Management
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