Fair Trade Towns: A Canadian Case Study

Stacey Snook, BBus

Master's thesis

Abstract:

The diploma thesis considers the concept of Fair Trade Towns, with a case study on Wolfville, a Fair Trade Town on the east coast of Canada. It aims to discover the opinions of main stakeholders regarding Fair Trade Towns, and whether reality has met expectations in terms of the impact that Fair Trade towns have on furthering the Fair Trade agenda. The thesis consists of two parts: one theoretical, and one practical. The theoretical section covers the history, principles, methods of certification, and commodities. It also discusses several criticisms of Fair Trade, and how they may inhibit Fair Trade Town success. This section lays the foundation for the reader to understand the concepts and make sense of the case study. The practical section involves questionnaires to collect data from a number of relevant sources, and a SWOT analysis based on the results. Success factors and constraints are identified, and recommendations for mitigating the obstacles are provided.

Keywords

Canada, Fair Trade, Fair Trade Towns, Analysis, Questionnaire

Language used: English

Date on which the thesis was submitted / produced: 6. 4. 2020

Thesis defence

• Supervisor: Ing. Bohuslava Boučková, CSc.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme / field:
Economics and Management / European Agrarian Diplomacy