Technological enhancements leading towards the Metaverse: What are the existing marketing opportunities? – Pedro Henrique Meirelles Perres
Pedro Henrique Meirelles Perres
Master's thesis
Technological enhancements leading towards the Metaverse: What are the existing marketing opportunities?
Technological enhancements leading towards the Metaverse: What are the existing marketing opportunities?
Abstract:
This thesis aimed to investigate the technological improvements behind the metaverse and the related opportunities within the marketing field that have surged. A triple study analysis has been conducted, comprising a benchmarking study of current companies investing in the metaverse, qualitative expert interviews, and a questionnaire with potential end-users to test our assumptions and derive conclusions …moreAbstract:
This thesis aimed to investigate the technological improvements behind the metaverse and the related opportunities within the marketing field that have surged. A triple study analysis has been conducted, comprising a benchmarking study of current companies investing in the metaverse, qualitative expert interviews, and a questionnaire with potential end-users to test our assumptions and derive conclusions …more
Language used: English
Date on which the thesis was submitted / produced: 24. 8. 2022
Identifier:
https://vskp.vse.cz/eid/87993
Thesis defence
- Date of defence: 6. 10. 2022
- Supervisor: Martin Machek
- Reader: Radek Tahal
Citation record
ISO 690-compliant citation record:
MEIRELLES PERRES, Pedro Henrique. \textit{Technological enhancements leading towards the Metaverse: What are the existing marketing opportunities?}. Online. Master's thesis. Praha: University of Economics, Prague. 2022. Available from: https://theses.cz/id/nr0u2z/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/87993
Vysoká škola ekonomická v Praze
Master programme:
International Management
Theses on a related topic
- No theses on a related topic available.