Methods of recruitment and selection of employees with focus on advertising agencies

Bc. Lenka Kůsová

Master's thesis

Anotácia:

This master thesis deals with methods of recruitment and selection of employees. The aim is to describe methods and trends of recruitment and selection process, their advantages and disadvantages and importance of their proper use as they significantly affect operation and competitiveness of every company. This thesis also focuses on describing today's turbulently changing environment and the factors that influence the labor market and subsequently the methods of recruitment. Special attention has been paid to the overall process of the recruitment and selection within the advertisement industry.

Abstract:

This master thesis deals with methods of recruitment and selection of employees. The aim is to describe methods and trends of recruitment and selection process, their advantages and disadvantages and importance of their proper use as they significantly affect operation and competitiveness of every company. This thesis also focuses on describing today's turbulently changing environment and the factors that influence the labor market and subsequently the methods of recruitment. Special attention has been paid to the overall process of the recruitment and selection within the advertisement industry.

Keywords

Human resources, Competitive advantage, Recruitment, Selection, Advertising agencies

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 21. 6. 2012

Obhajoba závěrečné práce

• Obhajoba proběhla 29. 8. 2012
• Vedúci: PhDr. Hana Navarová, CSc.
• Oponent: Ing. Miloš Krejčí

University of Finance and Administration

Master programme / odbor:
Economics and Management / Business Management and Corporate Finance