Analýza vlivu značek kvality potravin na chování spotřebitele – Barbora Janů
Barbora Janů
Master's thesis
Analýza vlivu značek kvality potravin na chování spotřebitele
Analysis of the impact of Food quality labeling on consumer behavior
Abstract:
Tato diplomová práce pojednává o problematice nákupního chování spotřebitele se zaměřením na vliv značek kvality potravin. Cílem je identifikace hlavních faktorů v procesu rozhodování spotřebitele při nákupu potravin a vyhodnocení vah, které spotřebitelé těmto faktorům udělují, dále zjištění znalosti značek kvality potravin, a jak spotřebitelé vnímají potraviny takto označené. Pro naplnění cíle je …moreAbstract:
This master's thesis deals with the consumer's purchasing behavior with the focus on the impact of food quality marks. The aim is to identify main factors in the consumer decision-making process when buying food and assess the weight that consumers attribute to these factors. As well as to find out knowledge of food quality marks and how consumers perceive food marked with quality marks. To achieve …more
Language used: Czech
Date on which the thesis was submitted / produced: 4. 4. 2017
Identifier:
http://www.vse.cz/vskp/eid/74094
Thesis defence
- Date of defence: 19. 6. 2018
- Supervisor: Jan Koudelka
- Reader: Martina Košlíková
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/74094
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / Podniková ekonomika a management
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