Application of Digital Marketing Principles to a Business Development Strategy of a Start-Up Company – Jan Javůrek
Jan Javůrek
Master's thesis
Application of Digital Marketing Principles to a Business Development Strategy of a Start-Up Company
Abstract:
The thesis was written as a result of a 5 month business development internship in a start-up company Swimbeam Training that I undertook during the third semester at ESDES, Université Catholique de Lyon. It summarizes the experience I gathered during this period and it gives an overview of practical tasks and projects I was involved in which concerned different aspects of the business. The practical …more
Language used: English
Date on which the thesis was submitted / produced: 28. 3. 2017
Thesis defence
- Supervisor: doc. Ing. Mansoor Maitah, Ph.D. Ph.D.
Citation record
ISO 690-compliant citation record:
JAVŮREK, Jan. \textit{Application of Digital Marketing Principles to a Business Development Strategy of a Start-Up Company}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2017. Available from: https://theses.cz/id/ns45uv/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
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