Ing. Karyna Kasperovych

Master's thesis

Social networks and its marketing potential for enterprises

Social networks and its marketing potential for enterprises
Abstract:
This diploma thesis considers advantages and structure of social networks as a marketing tool. The goal of this work is to estimate the marketing potential of social networks for enterprises, to analyze the methods of promotion of social sites using social networks. This thesis presents theoretical aspects taken from the different specialized resources, development of the social networks, their types …more
Abstract:
This diploma thesis considers advantages and structure of social networks as a marketing tool. The goal of this work is to estimate the marketing potential of social networks for enterprises, to analyze the methods of promotion of social sites using social networks. This thesis presents theoretical aspects taken from the different specialized resources, development of the social networks, their types …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 30. 4. 2015

Thesis defence

  • Date of defence: 28. 8. 2015
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: M.A. Ondřej Kotouč

Citation record

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