Ing. Karyna Kasperovych

Master's thesis

Social networks and its marketing potential for enterprises

Social networks and its marketing potential for enterprises
Anotácia:
This diploma thesis considers advantages and structure of social networks as a marketing tool. The goal of this work is to estimate the marketing potential of social networks for enterprises, to analyze the methods of promotion of social sites using social networks. This thesis presents theoretical aspects taken from the different specialized resources, development of the social networks, their types …viac
Abstract:
This diploma thesis considers advantages and structure of social networks as a marketing tool. The goal of this work is to estimate the marketing potential of social networks for enterprises, to analyze the methods of promotion of social sites using social networks. This thesis presents theoretical aspects taken from the different specialized resources, development of the social networks, their types …viac
 
 
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 30. 4. 2015

Obhajoba závěrečné práce

  • Obhajoba proběhla 28. 8. 2015
  • Vedúci: Ing. Jiří Šnajdar
  • Oponent: M.A. Ondřej Kotouč

Citační záznam

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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správní