Impact of rewards on Job Satisfaction and Employee retention

Preetesh Tripathi, BA

Master's thesis

Abstract:

Over the past decade, the amount of product recalls has grown considerably, and the consumer and businesses have both seen a rise in expense. Companies are faced with extreme short-term impacts and long-term marketing measures such as brand name, brand mentality, and perceived quality of consumers. Companies also ought to know how their call-back contact can be structured to mitigate detrimental effects. Scandals in food security contribute to deterioration in popular confidence, thus impacting customer food choices. The public response to a brand that conflicted with food protection was not examined. The 2015 Nestle Maggi Noodles MSG Controversy in India offers an analytical point of view from the current unique food safety scandal. The study concentrates on the Indian consumers and analyses the data with the help of theoretical analysis and presented properly. The results indicate that the emotional engagement of the client forms the basis of restoring brand confidence by growing the sense of legitimacy of the customer. The results are also explored from the brand's perspective to illustrate the crucial effects on the administration of the food crisis. This work is to examine the consequences of brand and consumer food safety disputes.

Keywords

Product recall, Consumer preference, Food quality, Transparency

Language used: English

Date on which the thesis was submitted / produced: 30. 11. 2022

Thesis defence

• Supervisor: Ing. Richard Selby, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme / field:
Economics and Management / Economics and Management