Bc. Gabriela Streitová

Master's thesis

Su alcune caratteristiche linguistiche delle pubblicità dei prodotti cosmetici per uomo e per donna

About Some Linguistic Characteristics of the Advertising of Cosmetics Products for Men and for Women
Abstract:
The aim of the first part of the work is to summarize morfosyntactic, linguistic and rhetorical characteristics which may occur in the advertising texts. The second part examines texts of the particular advertisements of the cosmetic products for men and for women. The purpose of the work is to define which characteristics are present in texts quite often and which only rarely or never. The work wants …more
Abstract:
Cílem první části této práce je shrnout morfosyntaktické, jazykové a rétorické vlastnosti, které se mohou vyskytovat v reklamních textech. Druhá část studuje texty konkrétních reklam na kosmetické přípravky pro muže a pro ženy. Celá práce se snaží určit, které vlastnosti se v reklamních textech objevují často a které pouze ojediněle či vůbec. Dále práce srovnává texty reklam primárně určených pro muže …more
 

Keywords

reklama kosmetické produkty morfosyntaktické vlastnosti jazykové vlastnosti rétorické vlastnosti advertising cosmetic products
 
Language used: Italian
Date on which the thesis was submitted / produced: 15. 7. 2013
Identifier: https://is.muni.cz/th/vync4/

Thesis defence

  • Date of defence: 12. 9. 2013
  • Supervisor: PhDr. Jan Pavlík

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakulta
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Masaryk University

Faculty of Arts

Master programme / field:
Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in Italian Language and Literature

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