Bc. Jan Moravec
Master's thesis
MS Dynamics CRM v nadnárodní společnosti
MS Dynamics CRM in Multinational Company
Abstract:
Tato diplomová práce se zabývá možností zlepšení přímé komunikace se zákazníky v prostředí nadnárodní společnosti, zavedením jednotného CRM systému ve všech jejich regionálních pobočkách. V teoretické části práce jsou uvedeny základní vlastnosti a součásti CRM systémů. Praktická část práce je případovou studií implementace CRM systému ve společnosti Heidelberger Druckmaschinen AG a jeho využití nejen …moreAbstract:
This thesis deals with the possibilities of improving direct communication with customers in a multinational company, by the introduction of a unified CRM system in all its regional offices. The basic characteristics and components of CRM systems are described in the theoretical part. Practical part is a case study of the implementation of CRM system in the company of Heidelberger Druckmaschinen AG …more
Language used: Czech
Date on which the thesis was submitted / produced: 7. 4. 2015
Identifier:
https://is.ambis.cz/th/j2f1n/
Thesis defence
- Date of defence: 17. 6. 2015
- Supervisor: Ing. Aleksandar Antonovič
- Reader: Ing. Lukáš Herout, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBISBanking Institute/College of Banking
Master programme / field:
Economics and Management / Information Technologies and Management
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