Strategic Analysis of Huawei Technologies Group Co., Ltd in Chinese market

Sailing Chen

Bakalářská práce

Anotace:

The aim of this bachelor thesis is to conduct a strategic analysis of Huawei company on the Chinese market and identify the current strategy and prepare recommendations on strategy of improvement for better practices. This bachelor thesis contains theoretical and practical part. There are different kinds of methods and tools used in this bachelor thesis which are asserted and described in theoretical part. Practical part applies to methods stated in theoretical part, such as stakeholder analysis, PEST analysis of macroenvironment; Porter’s five forces analysis for microenvironment. It is followed by analysis of internal resources, and SWOT analysis. At the end recommendations and conclusions are drawn based on the outcomes of analysis which are conducted in the practical part.

Abstract:

The aim of this bachelor thesis is to conduct a strategic analysis of Huawei company on the Chinese market and identify the current strategy and prepare recommendations on strategy of improvement for better practices. This bachelor thesis contains theoretical and practical part. There are different kinds of methods and tools used in this bachelor thesis which are asserted and described in theoretical part. Practical part applies to methods stated in theoretical part, such as stakeholder analysis, PEST analysis of macroenvironment; Porter’s five forces analysis for microenvironment. It is followed by analysis of internal resources, and SWOT analysis. At the end recommendations and conclusions are drawn based on the outcomes of analysis which are conducted in the practical part.

Klíčová slova

Huawei, strategy, Business

Keywords

Business, Huawei, Strategy

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 7. 5. 2019

Obhajoba závěrečné práce

• Obhajoba proběhla 9. 6. 2021
• Vedoucí: Karel Pernica
• Oponent: Aleš Kubíček

Vysoká škola ekonomická v Praze

Bakalářský studijní program / obor:
Ekonomika a management/Business Administration / Corporate Finance and Management