Assessment of employee motivation of selected clothing stores in the Czech Republic

Arina Varekha

Bachelor's thesis

Abstract:

Motivation plays an important role in being enthusiastic and determined towards obtaining any goal. Moreover, in workplaces motivation becomes a big factor in enhancing the work efficiency of the employees. The clothing retail industry also employ a huge workforce positioned at different roles. It will particularly discuss about the employees working in the clothing stores of the following selected brands: H&M, C&A, ZARA, New Yorker, Peek & Cloppenburg, Forever 21, Marks & Spencer, Marc O’Polo. The factors of motivation, its types and its direct impact on the employees is also discussed in detail. A survey was distributed among employees working in the above mentioned stores, analysing their opinions on the motivation techniques at their workplaces, also including what type of rewards help motivate them. The survey also analyses if the respondents will recommend their jobs to other people.

Keywords

Motivation, Employee, Clothing store

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 15. 3. 2022

Obhajoba závěrečné práce

• Vedúci: Ing. Olga Regnerová, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme / odbor:
Economics Policy and Administration / Business Administration