Yana Shamina
Doctoral thesis
Marketing of luxury products
Marketing of Luxury Products
Abstract:
The world of luxury products for many years was reserved only for the selective and exclusive audience. It looked like it was impossible to experience it or to get in for someone from outside. Marketers of luxury brands have created such an environment where clients could feel exclusivity and enjoy timeless quality, values, history and heritage of the brand. It is very important to maintain the traditional …moreAbstract:
The world of luxury products for many years was reserved only for the selective and exclusive audience. It looked like it was impossible to experience it or to get in for someone from outside. Marketers of luxury brands have created such an environment where clients could feel exclusivity and enjoy timeless quality, values, history and heritage of the brand. It is very important to maintain the traditional …more
Language used: English
Date on which the thesis was submitted / produced: 22. 9. 2009
Identifier:
http://www.vse.cz/vskp/eid/31676
Thesis defence
- Date of defence: 12. 6. 2012
- Supervisor: Hana Machková
- Reader: Anna Klosová, Jana Přikrylová
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/31676
Vysoká škola ekonomická v Praze
Doctoral programme / field:
Mezinárodní ekonomické vztahy / Mezinárodní obchod
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