Restaurant business profile on social networking sites

Anna Kreneva

Bakalářská práce

Abstract:

This bachelor thesis examines the relationships between social networks and restaurants in Prague. Specifically, this thesis focuses on the platform such as Instagram and how it is used by restaurants and cafes to create a successful profile and make an audience engaged in the content. This research includes a literature review of social media marketing and social networks and a practical part. Moreover, it examines the impact of social networks on customer engagement and loyalty and suggests how restaurants can optimize their online presence and improve their management strategies. In the practical part, this thesis examines different restaurant profiles in Prague, their advantages, and their disadvantages, which might offer important implications for restaurant businesses seeking to improve their presence on social networking sites. An effective advertising strategy on social networking sites is presented on the case of a selected restaurant business in Prague and recommendations for the improvement of social media marketing are suggested.

Keywords

promotion, advertisement, restaurant business, Instagram, Facebook, marketing, business profile, social network, target audience, SMM, social media

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 19. 3. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 16. 5. 2023
• Vedoucí: PhDr. Martina Jarkovská, Ph.D.
• Oponent: Kristýna Kučírková, MSc

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program:
Business Administration