Restaurant business profile on social networking sites

Anna Kreneva

Bachelor's thesis

Abstract:

This bachelor thesis examines the relationships between social networks and restaurants in Prague. Specifically, this thesis focuses on the platform such as Instagram and how it is used by restaurants and cafes to create a successful profile and make an audience engaged in the content. This research includes a literature review of social media marketing and social networks and a practical part. Moreover, it examines the impact of social networks on customer engagement and loyalty and suggests how restaurants can optimize their online presence and improve their management strategies. In the practical part, this thesis examines different restaurant profiles in Prague, their advantages, and their disadvantages, which might offer important implications for restaurant businesses seeking to improve their presence on social networking sites. An effective advertising strategy on social networking sites is presented on the case of a selected restaurant business in Prague and recommendations for the improvement of social media marketing are suggested.

Keywords

promotion, advertisement, restaurant business, Instagram, Facebook, marketing, business profile, social network, target audience, SMM, social media

Language used: English

Date on which the thesis was submitted / produced: 19. 3. 2023

Thesis defence

• Date of defence: 16. 5. 2023
• Supervisor: PhDr. Martina Jarkovská, Ph.D.
• Reader: Kristýna Kučírková, MSc

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme:
Business Administration