Technological Impact on Marketing Management – Ing. Ayub Mohammed
Ing. Ayub Mohammed
Master's thesis
Technological Impact on Marketing Management
Technological Impact on Marketing Management
Abstract:
With the growing technology and market, the business processes have been subjected to be streamlined for transformation with involvement of technology, The Marketing Management is no more based on traditional concepts of marketing, rather 21st Century modern marketing management is impacted by the technological tools and software‘s. The aim of the diploma thesis is to assess marketing management in …moreAbstract:
With the growing technology and market, the business processes have been subjected to be streamlined for transformation with involvement of technology, The Marketing Management is no more based on traditional concepts of marketing, rather 21st Century modern marketing management is impacted by the technological tools and software‘s. The aim of the diploma thesis is to assess marketing management in …more
Language used: English
Date on which the thesis was submitted / produced: 16. 12. 2022
Identifier:
https://is.slu.cz/th/vrvje/
Thesis defence
- Date of defence: 14. 2. 2023
- Supervisor: Ing. Kateřina Matušínská, Ph.D.
- Reader: Ing. Radka Bauerová, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v KarvinéSilesian University in Opava
School of Business Administration in KarvinaMaster programme / field:
Economics and Management / Business Economics and Management
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