Quynh Trang Pham
Bachelor's thesis
Event marketing: Zažij Vietnam
Event marketing: Experience Vietnam
Abstract:
Bakalářská práce je zaměřena na event marketing festivalu Zažij Vietnam. Smyslem práce je zhodnotit a navrhnout program festivalu. Jelikož je autorka vietnamského původu, festival by byl pořádán s cílem přiblížit vietnamskou kulturu a gastronomii. V práci jsou využity PEST analýza, Porterův model pěti sil, SWOT analýza, kterými byly zjištěny informace potřebné k jeho organizování. V návrhové části …moreAbstract:
This bachelor thesis is focused on event marketing of festival Experience Vietnam. The purpose of this thesis is to evaluate and design the schedule of the event. Because the author is Vietnamese, the festival would be organised to show vietnamese culture and cuisine. This thesis includes PEST analysis, Porter’s five forces, SWOT analysis which were used for finding needed information helpful for organising …more
Language used: Czech
Date on which the thesis was submitted / produced: 13. 5. 2019
Thesis defence
- Supervisor: Ing. Ludmila Navrátilová, Ph.D.
- Reader: Petra Koudelková, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
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Institution archiving the thesis and making it accessible: NEWTON College a.s., NEWTON College a.s.NEWTON College a.s.
NEWTON College a.s.Bachelor programme / field:
Economics and Management / Global business and management
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