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Bc. Peter Voštiar

Master's thesis

Brand lift výskum na Facebooku

Facebook brand lift study
Abstract:
In my diploma thesis I deal with brand lift study on Facebook. In the first part of my work I deal with the explanation of concepts such as marketing, digital marketing and I specify some selected social networks. In the following sections, I focus on marketing research, its classification, techniques and types. Before the brand lift research itself, I focus on the whole process of creating an advertising …more
Abstract:
Vo svojej diplomovej práci sa zaoberám brand lift výskumom na Facebooku. V prvej časti svojej práce sa zaoberám vysvetlením pojmov, ako marketing, digitálny marketing a bližšie špecifikujem niektoré vybrané sociálne siete. V ďalších častiach sa zameriavam na marketingový výskum, jeho členenie, techniky a typy. Pred samotným brand lift výskumom sa zameriavam na celý proces tvorby reklamnej kampane na …more
 

Keywords

Brand lift Facebook Brand lift výskum sociálne siete
 
Language used: Slovak
Date on which the thesis was submitted / produced: 20. 7. 2020
Identifier: https://is.vsfs.cz/th/qy561/

Thesis defence

  • Date of defence: 28. 8. 2020
  • Supervisor: Mgr. Jitka Cirklová, M.A.
  • Reader: Ing. Mgr. Oldřich Johannes Petr

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication

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