Vasile Rotari
Master's thesis
Business plan for own business proposal
Abstract:
There are two main goals of the diploma thesis. The first is to demonstrate the demand for the proposed service of a business in out-of-home advertising industry. The second is to demonstrate the feasibility of the business plan using the performance-based model for advertising on cars outdoors. There are theoretical and practical parts of the business plan. The theoretical part contains a literature …more
Language used: English
Date on which the thesis was submitted / produced: 1. 12. 2021
Thesis defence
- Supervisor: Ing. Pavel Kotyza, Ph.D.
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Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
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