Corporate Social Responsibility (CSR) as a marketing tool and their application in Russian Far East

Vladimir Kashtanov

Diplomová práce

Abstract:

AbstractAims of the DTIt is important to perform the analyses of the practice of CSR in a country and of an individual company, because of the general significance of Corporate Social responsibility (CSR) and sustainability for the national economy, country development and environmentThe general aim of the diploma thesis is to examine the development of CSR worldwide, find out what is the best practice there. Furthermore, we do research for Russia - general overview and further investigation of CSR implementation for the particular company VSC (one of the biggest container terminal in Russia), the company is situated in the Russian Far East. As the final step of research, we will create recommendation of what can be implemented or changed in Russia and in particular company VSC. Several key objectives have been identified and are set out below: •Provide a definition of corporate social responsibility, and existing theories and CSR development. •Evaluate who are worldwide leaders of CSR implementation and what is the current role of CSR•To identify what contextual elements for understanding a country’s CSR and why do CSR systems differ? •To analyze the role of government of CSR implementation and practice, how the national differences in CSR can be explained •Evaluate what is a practice of CSR in the Russian Federation, find out who are leaders there among country and in the Russian Far East. •Evaluate what is a practice of CSR implementation in VSC, identify the impact of VSC business activity on local social communities and the environment, to analyze who are main partners and stakeholders that can be involved into implementation and practice of CSR in VSC including marketing toolsIndeed, the relationship between the profits of a business and the consideration that they give to the environment, communities and towards making their employees happy, encouraging and motivating them to share the same values is extremely important.

Keywords

CSR, Sustainability, Shared value

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 29. 3. 2019

Obhajoba závěrečné práce

• Vedoucí: Ing. Richard Selby, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / Economics and Management