Methodology of B2B Customer Segmentation in the Utilities on the Czech Market: Tool for Customer Classification into Segments – Andrea Filová
Andrea Filová
Master's thesis
Methodology of B2B Customer Segmentation in the Utilities on the Czech Market: Tool for Customer Classification into Segments
Methodology of BtoB customer segmentation in the utilities on the Czech market
Abstract:
Loyalty, improvement, better understanding of customers -- all these notions attract the interest and striving for improvement of many managers. The segmentation has become an indispensable part of path from a company to customers. Dividing market into distinctive groups allows a company to target customers in a better way. The energy industry in the Czech Republic is an example where the segmentation …moreAbstract:
Loyalty, improvement, better understanding of customers -- all these notions attract the interest and striving for improvement of many managers. The segmentation has become an indispensable part of path from a company to customers. Dividing market into distinctive groups allows a company to target customers in a better way. The energy industry in the Czech Republic is an example where the segmentation …more
Language used: English
Date on which the thesis was submitted / produced: 15. 11. 2010
Identifier:
http://www.vse.cz/vskp/eid/28666
Thesis defence
- Date of defence: 12. 9. 2011
- Supervisor: Jan Koudelka
Citation record
ISO 690-compliant citation record:
FILOVÁ, Andrea. \textit{Methodology of B2B Customer Segmentation in the Utilities on the Czech Market: Tool for Customer Classification into Segments}. Online. Master's thesis. Praha: University of Economics, Prague. 2010. Available from: https://theses.cz/id/oa1cbm/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/28666
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
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