Bc. Stanislav Kundera

Master's thesis

Výběr, implementace a vyhodnocení metody Value Proposition v produktovém managementu technologické firmy působící na B2B trhu

Selection, implementation and evaluation of the Value Proposition method in the product management of the technology company operating on the B2B market
 
 
Language used: Czech
Date on which the thesis was submitted / produced: 2024

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University of Chemistry and Technology, Prague

Central University Departments of UCT Prague

Master programme:
Sectoral Management

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