Ing. Jana ADAMCOVÁ
Master's thesis
Anglizismen in der Werbung
Anglicism in the advertisement
Abstract:
This work deals with anglicisms in German advertising for seniors. The thesis presents analyzes of selected advertisements which were focused on the text, the image, and the relationship between them.Abstract:
Die Diplomarbeit beschäftigt sich mit dem Vorkommen von Anglizismen in 2 deutschen Periodika bei den Senioren. Sie untersucht die Text-, Bildelemente und deren gegeseitigen Einfluss.
Language used: German
Date on which the thesis was submitted / produced: 8. 12. 2021
Thesis defence
- Supervisor: doc. PhDr. Eva Hrdinová, Ph.D.
Citation record
The right form of listing the thesis as a source quoted
ADAMCOVÁ, Jana. Anglizismen in der Werbung. Olomouc, 2021. diplomová práce (Mgr.). UNIVERZITA PALACKÉHO V OLOMOUCI. Pedagogická fakulta
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Institution archiving the thesis and making it accessible: UNIVERZITA PALACKÉHO V OLOMOUCI, Pedagogická fakultaPalacký University Olomouc
Faculty of EducationMaster programme / field:
TTeaching German for lower secondary schools / UNJma-UVZmi
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MARKLOVÁ, E.
9/12/2021