Possibilities of using of Facebook, Twitter and Google+ for ads in hospitality

Bc. Alena Grushetskaya

Bachelor's thesis

Abstract:

The purpose of this thesis was to show how important social media is in hospitality marketing. The target companies were hotels, and the goal of the research was to provide them information how to develop their presence on the web and what possibilities they would have. This is done by enlightening them about most known and used social media web sites, such as Facebook, Twitter and Google+, but also give them advices about social media usage for businesses. The data of this study were collected from literature, Internet expert articles, webpages analysis and by using questionnaire surveys. The aim of the survey was to understand the customer Internet behavior concerning the habits of using Social Media. The results of survey were analyzed by quantitative data analysis method. Other data in this bachelor’s thesis were also analyzed using quantitative data analysis method. Findings specified that during preparation of a trip, or even on and after trip, customers are widely using the Internet. They will read the other customers’ reviews about hotels and afterwards they will share information about their experiences. For companies using the popular social media websites can have a great impact on their marketing, thus their sales, as it helps to attract more consumers. The results of the research demonstrate that customers are using the Internet more and more for buying and other purposes. In addition, they show that social media are still getting more and more users and developing for businesses. Thus it is recommended for hospitality professionals to start using social media besides their web-sites in order to keep up-to-date with e-marketing.

Keywords

social media, e-marketing, hospitality, tourism

Language used: English

Date on which the thesis was submitted / produced: 27. 4. 2015

Thesis defence

• Date of defence: 2. 6. 2015
• Supervisor: Ing. Martina Sochůrková
• Reader: Mgr. Liubov Ryashko, kandidát věd

Institute of Hospitality Management in Prague

Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in English)