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Dipl. Ing. Petr Hornicky, MBA

Master's thesis

Business plan of SME

Business plan of SME
Abstract:
Diploma thesis focuses on development of comprehensive business plan for HorMan Company, which field of business is the factory automation, control, and robotics. All development stages from small to medium sized company are considered. In particular the author develops business strategy of focused differentiation, marketing and sales plans, operations-production plan and objectify them in form of …more
Abstract:
Diploma thesis focuses on development of comprehensive business plan for HorMan Company, which field of business is the factory automation, control, and robotics. All development stages from small to medium sized company are considered. In particular the author develops business strategy of focused differentiation, marketing and sales plans, operations-production plan and objectify them in form of …more
 

Keywords

Business plan SME company strategy sales financial planning cluster cooperation alliances factory automation robotics
 
Language used: English
Date on which the thesis was submitted / produced: 2. 5. 2014
Identifier: https://is.vsfs.cz/th/z1uh7/

Thesis defence

  • Date of defence: 27. 6. 2014
  • Supervisor: doc. Ing. Karel Havlíček, Ph.D.
  • Reader: Ing. Pavla Břečková, Ph.D.

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