Bc. Stanislav Čech, MBA
Master's thesis
Komunikace v organizaci
Communication in Organization
Abstract:
O životaschopnosti podniku v současné době rozhodují maličkosti. Jednou z nich je i práce s neoficiálními informacemi a zvěstmi, které mají vliv na výkon jednotlivce, čímž potenciálně ohrožují výsledek celku. S využitím poznatků z oblasti „marketingové komunikace“ provedu analýzu komunikačních kanálů pro tento typ informací v konkrétní společnosti. Současně provedu „marketingový výzkum“ nad celým tímto …moreAbstract:
At these days, the company success depend on a little thinks. One of it is the issue caused by unofficial information and rumors which influence individual performance and potentially treat the company itself. Using knowledge of „marketing communication”. I will analyze the communication channels for these kind of information in specific company. At the same time, I’ll do marketing research at same …moreKeywords
Vnitropodniková komunikace Marketingová komunikace Marketingový výzkum Komunikace Struktura osobnosti Komunikační kanály v podniku Vnitropodnikový dotazník Komunikační platforma Intercompany communication Marketing communication Marketing research Communication Personality structure Communication channels in company Intercompany questionnaire Communication platform
Language used: Czech
Date on which the thesis was submitted / produced: 20. 4. 2012
Identifier:
https://is.vsfs.cz/th/e8a5o/
Thesis defence
- Date of defence: 19. 6. 2012
- Supervisor: PhDr. Luděk Vajner
- Reader: PhDr. Miloslav Kafka, CSc.
Full text of thesis
Contents of on-line thesis archive
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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