The methods of guerilla marketing

Bc. Judita Kašťáková

Diplomová práce

Abstract:

In my diploma thesis with the topic called Methods of guerilla marketing I decided to analyze these methods, describe them and point out their advantages. I divided my work into two main parts- theoretical and practical. In the theoretical part I focused on the description of the guerilla methods while in the practical part I was analyzing three particular firms and their marketing strategies. I was trying to come up with my own suggestions for suitable guerilla campaigns for each of the firms. I also mentioned several examples of the guerilla campaigns from Czech Republic and foreign countries.

Keywords

- guerilla, marketing, business, firms, companies, tools, methods, tactics, strategies, attractiveness, finances, minimedia, maximedia, electronic, media, internet

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 28. 4. 2014

Obhajoba závěrečné práce

• Obhajoba proběhla 28. 8. 2014
• Vedoucí: Ing. Jiří Šnajdar
• Oponent: M.A. Ondřej Kotouč

Vysoká škola finanční a správní

Magisterský studijní program / obor:
Ekonomika a management / Marketing Communication