Analysis of the efficiency of social media for the marketing campaign in a company – Valeriia Malakhovskaia
Valeriia Malakhovskaia
Master's thesis
Analysis of the efficiency of social media for the marketing campaign in a company
ANALYSIS OF THE EFFICIENCY OF SOCIAL MEDIA FOR MARKETING CAMPAIGNS IN A COMPANY
Abstract:
The master's thesis provides a theoretical context for understanding the suitability of social media for marketing, approaches to measuring efficiency, and the main advertising features. The thesis aims to create a decision tree that helps marketers choose social media advertisements based on industry, target audience, objective, and content type. Thus, the thesis is divided into three parts. The first …moreAbstract:
The master's thesis provides a theoretical context for understanding the suitability of social media for marketing, approaches to measuring efficiency, and the main advertising features. The thesis aims to create a decision tree that helps marketers choose social media advertisements based on industry, target audience, objective, and content type. Thus, the thesis is divided into three parts. The first …more
Language used: English
Date on which the thesis was submitted / produced: 28. 6. 2023
Identifier:
https://vskp.vse.cz/eid/90898
Thesis defence
- Date of defence: 29. 1. 2024
- Supervisor: Antonín Pavlíček
- Reader: Tomáš Sigmund
Citation record
ISO 690-compliant citation record:
MALAKHOVSKAIA, Valeriia. \textit{Analysis of the efficiency of social media for the marketing campaign in a company}. Online. Master's thesis. Praha: University of Economics, Prague. 2023. Available from: https://theses.cz/id/ojbeb0/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/90898
Vysoká škola ekonomická v Praze
Master programme:
Information Systems Management
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