Katarína Valentová

Master's thesis

Direct Marketing of the Selected Company

Direct Marketing of the Selected Company
Abstract:
Cieľom diplomovej práce je zostaviť marketingovú stratégiu pre korporátnych klientov X-BIONIC HOTELA v Šamoríne, ktorý je súčasťou x-bionic sphere rezortu. Teoretická časť sa venuje základným marketingovým pojmom súvisiacich s problematikou priameho marketingu. Praktická časť sa sústredí na x-bionic sphere resort ako celok, X-BIONIC HOTEL a business-to-business segment X-BIONIC HOTELA. Následne je …more
Abstract:
The aim of the study is to prepare a marketing strategy with the main focus on the corporate clients in X-BIONIC HOTEL, Šamorín as a part of the x-bionic sphere resort. The theoretical part explains the basic marketing terms connected with the problematic of direct marketing. The practical part focuses on x-bionic sphere resort as a whole, X-BIONIC HOTEL and business-to-business segment in X-BIONIC …more
 

Keywords

Direct marketing business-to-business segment direct marketing tools corporate clients marketing plan X-BIONIC HOTEL
 
Language used: English
Date on which the thesis was submitted / produced: 30. 4. 2019
Identifier: https://is.vsfs.cz/th/hg82i/

Thesis defence

  • Date of defence: 2. 11. 2019
  • Supervisor: PhDr. Karel Eliáš, CSc.
  • Reader: PhDr. Martina Švecová, MSc

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