Bc. Darya Shiryakova

Bachelor's thesis

Media is message – (M. McLuhan)

Media is message – (M. McLuhan)
This work is intended to explain the concept of media and to present an overview of media forms, their technological development and their influence on the basic changes of information progress. It specifically follows the development and advancement of newspapers, radio, television, and the Internet. Another purpose of the thesis is to gain a deeper understanding of the famous Marshall McLuhan’s expression …more
Language used: English
Date on which the thesis was submitted / produced: 28. 4. 2016

Thesis defence

  • Date of defence: 20. 6. 2016
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: PhDr. Marie Koubová

Citation record

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správní

University of Finance and Administration

Bachelor programme / field:
Economics and Management / Marketing Communication

Theses on a related topic

All theses