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Bc. Darya Shiryakova

Bachelor's thesis

Media is message – (M. McLuhan)

Media is message – (M. McLuhan)
Abstract:
This work is intended to explain the concept of media and to present an overview of media forms, their technological development and their influence on the basic changes of information progress. It specifically follows the development and advancement of newspapers, radio, television, and the Internet. Another purpose of the thesis is to gain a deeper understanding of the famous Marshall McLuhan’s expression …more
 

Keywords

Medium media mass media broadcast media print media digital media social media message context content influence mass communications newspapers radio television Internet marketing marketing communications.
 
Language used: English
Date on which the thesis was submitted / produced: 28. 4. 2016
Identifier: https://is.vsfs.cz/th/bk9t8/

Thesis defence

  • Date of defence: 20. 6. 2016
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: PhDr. Marie Koubová

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University of Finance and Administration

Bachelor programme / field:
Economics and Management / Marketing Communication

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