Media is message – (M. McLuhan)

Bc. Darya Shiryakova

Bachelor's thesis

Abstract:

This work is intended to explain the concept of media and to present an overview of media forms, their technological development and their influence on the basic changes of information progress. It specifically follows the development and advancement of newspapers, radio, television, and the Internet. Another purpose of the thesis is to gain a deeper understanding of the famous Marshall McLuhan’s expression “the medium is the message” and to discuss the relationship between context and content. The second part of this work investigates two different companies and their use of new media as a marketing tool.

Keywords

Medium, media, mass media, broadcast media, print media, digital media, social media, message, context, content, influence, mass communications, newspapers, radio, television, Internet, marketing, marketing communications.

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 28. 4. 2016

Obhajoba závěrečné práce

• Obhajoba proběhla 20. 6. 2016
• Vedúci: Ing. Jiří Šnajdar
• Oponent: PhDr. Marie Koubová

University of Finance and Administration

Bachelor programme / odbor:
Economics and Management / Marketing Communication