The Role of Advertising in the Development of Communities and Society – Mgr. Jeyhun Khakipur
Mgr. Jeyhun Khakipur
Master's thesis
The Role of Advertising in the Development of Communities and Society
The Role of Advertising in the Development of Communities and Society
Abstract:
Tato výzkumná práce zkoumá vliv reklamy na růst komunit a společnosti. Reklama je silnou silou, která přesahuje pouhé ekonomické propagační účely a formuje kulturu, politiku a společenské změny. Porozumění jejímu vlivu je klíčové pro úspěšné pohybování v našem propojeném světě. Tato studie zkoumá, jak reklama ovlivňuje kulturní normy, hodnoty a ekonomický rozvoj prostřednictvím komplexní analýzy literatury …moreAbstract:
This research investigates the influence of advertising on the growth of communities and society. Advertising is a powerful force that goes beyond economic promotion, shaping culture, politics, and social change. Understanding its impact is crucial in navigating our interconnected world successfully. This study examines how advertising affects cultural norms, values, and economic development through …more
Language used: English
Date on which the thesis was submitted / produced: 24. 7. 2023
Identifier:
https://is.vsfs.cz/th/qeok7/
Thesis defence
- Date of defence: 18. 8. 2023
- Supervisor: PhDr. Ladislava Knihová, Ph.D.
- Reader: PhDr. Martina Švecová, MSc
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Marketing Communication / Marketing Communication