Bc. Andrea Špesová
Master's thesis
Marketingový plán vybranej reštaurácie
Marketing plan of the restaurant
Abstract:
ŠPESOVÁ , Andrea . Marketing plan selected restaurants . [ Master thesis ] Institute of Hospitality . Prague : 2014. 97 pages Topic of the thesis , which is a marketing plan gourmet restaurant we chose for reasons of present problem conjunction restaurants and marketing. The problem is the lack of attention devoted to the marketing and creating a marketing plan for restaurant equipment . Restaurant …moreAbstract:
ŠPESOVÁ, Andrea. Marketingový plán vybranej reštaurácie.[ Diplomová práca ] Vysoká škola hotelová. Praha: 2014. 97 strán Tému diplomovej práce, ktorou je marketingový plán vybranej reštaurácie, sme si vybrali z dôvodou súčastného problému spojitosti reštaurácie a marketingu. Problémom je nedostatečná pozornosť venovaná práve marketingu a vytvárania marketingového plánu pre reštauračné zariadenie. Majitelia …more
Language used: Slovak
Date on which the thesis was submitted / produced: 12. 5. 2014
Identifier:
http://is.vsh.cz/th/10062/vsh_m/
Thesis defence
- Date of defence: 11. 6. 2014
- Supervisor: doc. Ing. Jan Hán, Ph.D.
- Reader: PhDr. Marek Merhaut, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Master programme / field:
Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management
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