The Role of Digital Advice in Consumer Behaviour – Adam Rajnoha
Adam Rajnoha
Diplomová práce
The Role of Digital Advice in Consumer Behaviour
The Role of Digital Advice in Consumer Behaviour
Anotace:
The aim of this Master’s Thesis is to describe the new and unspecified role of the Digital Advice technology in consumer behaviour within the fast-changing digital environment. This mutable environment is stimulated through the changing factors of Risk and Motivation associated with the online purchase of different product categories. Moreover, the influence of related dimensions such as Gender and …víceAbstract:
The aim of this Master’s Thesis is to describe the new and unspecified role of the Digital Advice technology in consumer behaviour within the fast-changing digital environment. This mutable environment is stimulated through the changing factors of Risk and Motivation associated with the online purchase of different product categories. Moreover, the influence of related dimensions such as Gender and …více
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 21. 2. 2017
Identifikátor:
http://www.vse.cz/vskp/eid/71966
Obhajoba závěrečné práce
- Obhajoba proběhla 25. 1. 2018
- Vedoucí: Miroslav Karlíček
- Oponent: Markus Linder
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/71966
Vysoká škola ekonomická v Praze
Magisterský studijní program / obor:
Ekonomika a management / International Management
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