Impact of Pharmaceutical Companies' Promotional Efforts on the Drug Choices Made by Doctors in the Egyptian Market – Mohamed Atwy
Mohamed Atwy
Master's thesis
Impact of Pharmaceutical Companies' Promotional Efforts on the Drug Choices Made by Doctors in the Egyptian Market
Impact of Pharmaceutical Companies' Promotional Efforts on the Drug Choices Made by Doctors in the Egyptian Market
Abstract:
ABSTRACT The pharmaceutical business is founded on the interaction between doctors, medical representatives, and patients. This study seeks to investigate the true influence of pharmaceutical promotional tactics on doctors' drug choice in Egypt covering an array of promotional tools used by companies. The study utilized structured questionnaires, collecting data from doctors, medical representatives …moreAbstract:
The pharmaceutical business is founded on the interaction between doctors, medical representatives, and patients. This study seeks to investigate the true influence of pharmaceutical promotional tactics on doctors' drug choice in Egypt covering an array of promotional tools used by companies. The study utilized structured questionnaires, collecting data from doctors, medical representatives, and patients …more
Language used: English
Date on which the thesis was submitted / produced: 19. 4. 2024
Thesis defence
Citation record
ISO 690-compliant citation record:
ATWY, Mohamed. \textit{Impact of Pharmaceutical Companies' Promotional Efforts on the Drug Choices Made by Doctors in the Egyptian Market}. Online. Master's thesis. Zlín: Tomas Bata University in Zlín, Faculty of Management and Economics. 2024. Available from: https://theses.cz/id/ouwb8c/.
The right form of listing the thesis as a source quoted
Atwy, Mohamed. Impact of Pharmaceutical Companies' Promotional Efforts on the Drug Choices Made by Doctors in the Egyptian Market. Zlín, 2024. diplomová práce (Ing.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Full text of thesis
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Institution archiving the thesis and making it accessible: Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomikyPlny text prace je k dispozici v elektronicke podobe
Tomas Bata University in Zlín
Faculty of Management and EconomicsMaster programme / field:
Business Administration and Entrepreneurship / Business Administration and Entrepreneurship
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