Mohamed Atwy

Master's thesis

Impact of Pharmaceutical Companies' Promotional Efforts on the Drug Choices Made by Doctors in the Egyptian Market

Impact of Pharmaceutical Companies' Promotional Efforts on the Drug Choices Made by Doctors in the Egyptian Market
Abstract:
ABSTRACT The pharmaceutical business is founded on the interaction between doctors, medical representatives, and patients. This study seeks to investigate the true influence of pharmaceutical promotional tactics on doctors' drug choice in Egypt covering an array of promotional tools used by companies. The study utilized structured questionnaires, collecting data from doctors, medical representatives …more
Abstract:
The pharmaceutical business is founded on the interaction between doctors, medical representatives, and patients. This study seeks to investigate the true influence of pharmaceutical promotional tactics on doctors' drug choice in Egypt covering an array of promotional tools used by companies. The study utilized structured questionnaires, collecting data from doctors, medical representatives, and patients …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 19. 4. 2024

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Atwy, Mohamed. Impact of Pharmaceutical Companies' Promotional Efforts on the Drug Choices Made by Doctors in the Egyptian Market. Zlín, 2024. diplomová práce (Ing.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky

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Tomas Bata University in Zlín

Faculty of Management and Economics

Master programme / field:
Business Administration and Entrepreneurship / Business Administration and Entrepreneurship