Impact of Pharmaceutical Companies' Promotional Efforts on the Drug Choices Made by Doctors in the Egyptian Market – Mohamed Atwy
Mohamed Atwy
Master's thesis
Impact of Pharmaceutical Companies' Promotional Efforts on the Drug Choices Made by Doctors in the Egyptian Market
Impact of Pharmaceutical Companies' Promotional Efforts on the Drug Choices Made by Doctors in the Egyptian Market
Abstract:
ABSTRACT The pharmaceutical business is founded on the interaction between doctors, medical representatives, and patients. This study seeks to investigate the true influence of pharmaceutical promotional tactics on doctors' drug choice in Egypt covering an array of promotional tools used by companies. The study utilized structured questionnaires, collecting data from doctors, medical representatives …viacAbstract:
The pharmaceutical business is founded on the interaction between doctors, medical representatives, and patients. This study seeks to investigate the true influence of pharmaceutical promotional tactics on doctors' drug choice in Egypt covering an array of promotional tools used by companies. The study utilized structured questionnaires, collecting data from doctors, medical representatives, and patients …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 19. 4. 2024
Obhajoba závěrečné práce
Citační záznam
Citace dle ISO 690:
ATWY, Mohamed. \textit{Impact of Pharmaceutical Companies' Promotional Efforts on the Drug Choices Made by Doctors in the Egyptian Market}. Online. Diplomová práca. Zlín: Univerzita Tomáše Bati ve Zlíně, Faculty of Management and Economics. 2024. Dostupné z: https://theses.cz/id/ouwb8c/.
Jak správně citovat práci
Atwy, Mohamed. Impact of Pharmaceutical Companies' Promotional Efforts on the Drug Choices Made by Doctors in the Egyptian Market. Zlín, 2024. diplomová práce (Ing.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomikyPlny text prace je k dispozici v elektronicke podobe
Tomas Bata University in Zlín
Faculty of Management and EconomicsMaster programme / odbor:
Business Administration and Entrepreneurship / Business Administration and Entrepreneurship
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